Sales Manager

Job Description:

JOB PURPOSE

To drive sales growth, develop new business, manage key customer relationships and ensure achievement of sales and profitability targets.

KEY RESPONSIBILITIES

* Achieve monthly, quarterly and annual sales targets.

* Develop new customers and business opportunities in relevant industries.

* Manage and strengthen relationships with existing customers.

* Generate and follow up on enquiries, quotations and sales opportunities.

* Conduct customer visits and understand product/application requirements.

* Negotiate commercial terms within approved company guidelines.

* Monitor sales pipeline, order status and customer requirements.

* Coordinate with Finance, Purchase, Logistics and other departments for smooth order execution.

* Follow up on outstanding payments and support timely collections.

* Monitor market trends, competitor activities and new business opportunities.

* Lead and monitor the sales team to achieve assigned targets.

* Submit regular sales MIS, forecasts and performance reports to Management.

KEY RESULT AREAS (KRA)

1. Sales Target Achievement – Achievement of monthly/annual sales targets.
2. New Business Development – Acquisition of new customers and generation of new business.
3. Customer Management – Retention and growth of existing customer accounts.
4. Profitability – Maintain approved margins and commercially viable business.
5. Collections – Timely follow-up and reduction of outstanding receivables.
6. Sales Pipeline – Maintain healthy enquiries and opportunity pipeline.
7. Team Performance – Effective monitoring and achievement of team targets.
8. Reporting – Timely and accurate sales MIS and forecasts.

QUALIFICATION & EXPERIENCE

Graduate/Postgraduate with relevant experience in B2B Sales, Specialty Chemicals, Chemical Distribution or related industries.