Marketing Executive

Job Description:

ob Title: Marketing Executive

Job Summary

We are looking for a dynamic and result-oriented Marketing Executive to implement go-to-market strategies for branding and business growth. The role involves coordinating with multiple agencies and internal stakeholders to execute digital and offline marketing initiatives effectively.

Key Responsibilities (KRAs)

Digital Marketing

• Plan, coordinate, and track social media activities across platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.).

• Monitor website analytics and present ROI reports.

• Update and manage Google My Business listings for all stores.

• Track SEO performance on a monthly basis.

• Monitor and manage Google Ads and SEM campaigns, ensuring ROI.

ATL & BTL Marketing

• Execute ATL & BTL activities such as print ads, radio promotions, roadshows, product launches, and exhibitions.

• Coordinate with advertising and PR agencies for campaigns.

• Manage end-to-end execution of marketing events.

• Handle print coordination for in-store branding across locations.

In-Store Marketing

• Coordinate with city teams and stores for marketing collateral requirements.

• Maintain and manage visual merchandising (VM) inventory.

Promotions & Events

• Plan and execute new product launches for company brands.

• Manage cross-promotions and brand tie-ups.

CRM Activities

• Coordinate CRM campaigns and customer engagement activities.

• Manage gift cards and loyalty programs.

• Coordinate with Pine Labs for SMS campaigns.

Reporting & Analysis

• Prepare and present monthly MIS reports.

• Analyze agency reports and execute action plans discussed in meetings.

Required Skills

• Strong interpersonal and communication skills

• Innovative and creative thinking

• Proficiency in MS Office (Excel, PowerPoint, Word)

• Basic understanding of digital marketing tools and analytics

Industry

Retail (Luxury & Mass Consumer Market)