Digital Marketing Specialist

Role Summary

We are looking for a creative and hands-on professional who can design static posts and videos, manage end-to-end social media platforms, and support branding, content optimisation, and campaign execution. The candidate should be strong in visual storytelling, content planning, and performance-based improvements.

Key Responsibilities

Social Media Management

• Handle and grow social media platforms: LinkedIn, Instagram, Facebook, YouTube (and others if required).
• Plan and schedule posts (monthly calendar), ensure consistency in posting and communication.
• Monitor performance metrics (reach, engagement, clicks) and optimise content strategies.
• Respond to comments/messages professionally and maintain brand voice.

Creative Design (Static + Video)

• Create high-quality static creatives: posters, banners, carousels, infographics, templates.
• Create/edit video content: reels, short videos, event recaps, product/service explainers, motion posts.
• Ensure designs follow brand colours, fonts, and visual standards.
• Adapt designs for multiple formats and platforms.

Branding & Visual Identity

• Support brand consistency across all digital assets.
• Assist in updating/maintaining brand guidelines (logos, fonts, templates).
• Design standard templates for presentations, proposals and marketing collaterals.

Content Optimisation & Copy Support

• Work with the marketing team to improve content quality, format, and performance.
• Basic understanding of content writing, hashtags, post structure, hooks, CTAs.
• Optimise captions and post formats based on engagement data and platform trends.

Campaign Support (Paid + Organic)

• Support and coordinate paid campaigns: LinkedIn Ads / Google Ads / Meta Ads (basic execution and creative support).
• Assist in campaign creatives, audience content variations, and A/B testing formats.
• Track campaign performance and improve creatives for better results.

Website & Digital Support (Added Advantage)

• Basic website updates: banners, post uploads, news/updates (preferred).
• Work closely with internal teams to gather project updates, achievements, and content requirements.

Required Skills

• Strong skills in Canva + Adobe Suite (Photoshop/Illustrator/InDesign).
• Video editing tools: Premiere Pro / After Effects / CapCut / VN / InShot.
• Social media tools: Meta Business Suite, Buffer, Hootsuite (optional).
• Basic understanding of branding, content optimisation, campaigns, SEO keywords.

Qualifications

• Bachelor’s degree in Design / Visual Communication / Digital Media / Marketing or related field.
• 2–4 years of experience in social media + creative design (preferably B2B).
• Must have a portfolio showing static creatives + video work.

What We’re Looking For

• Creative thinker + fast executor.
• Strong design sense, attention to detail.
• Ability to manage multiple deliverables.
• Trend awareness and performance-driven approach.