Brand Marketing Executive

Job Description:

We are seeking a creative and execution-driven Brand Marketing Executive to manage
the marketing initiatives for our flagship brands – Little Italy and ACASA. The role requires a
blend of strategic thinking, campaign innovation, vendor management, and strong
execution skills, working closely with the Head of Marketing to deliver impactful results.

Key Responsibilities:
 Brand Strategy & Positioning
o Assist the Head of Marketing in developing and executing brand strategies for
both brands.
o Ensure consistent brand messaging across digital, print, and on-ground
channels.

 Marketing Campaigns & Innovation
o Conceptualize and execute innovative marketing campaigns to drive brand
awareness and customer engagement.
o Plan integrated campaigns across digital, PR, influencer, and on-ground
activations.

 Creative Development & Collaterals
o Identify and manage vendors for printing, production, and marketing
collaterals.
o Oversee quality, timelines, and cost-effectiveness of deliverables.
 Digital & Social Media
o Manage social media presence, performance marketing inputs, and influencer
tie-ups.
o Work with creative partners to develop engaging content.
 Activations, Events & Collaborations
o Conceptualize and execute on-ground brand activations, events, and pop-ups
to engage customers and build brand presence.
o Drive collaborations with influencers, communities, and like-minded brands to
create impactful partnerships.

o Ensure seamless execution of events with attention to detail, brand
consistency, and ROI measurement.

 Budgeting & MIS
o Maintain marketing budgets vs. actuals, track spends, and report variances.
o Prepare MIS reports to monitor campaign performance and ROI.
 Vendor & Stakeholder Management
o Identify, negotiate, and manage vendors for marketing activities and materials.
o Collaborate with operations, F&B, and cross-functional teams for smooth
execution.
 Market Insights
o Analyze consumer trends, competitor activities, and campaign data to refine
marketing strategy.

Requirements
 5–6 years of proven experience in brand/marketing (F&B, hospitality, lifestyle, or
retail preferred).
 Strong exposure to campaign innovation, vendor management, and budget
control.
 Hands-on experience with digital marketing, analytics, and creative campaign
execution.
 Excellent communication, negotiation, and stakeholder management skills.
 Ability to balance strategic inputs with hands-on execution.