Digital Marketing Executive
Job Description:
Industry: Financial Services (Mutual Fund Distribution)
Department: Marketing
Job Summary:
We are seeking a results-driven Digital Marketing Executive with a passion for financial services to support our mutual fund distribution business. The ideal candidate will assist in planning, executing, and optimizing digital campaigns aimed at increasing investor awareness, lead generation, and client engagement. This role requires a strong understanding of the financial services landscape, especially mutual funds, and how to connect with retail and HNI investors through digital platforms.
Key Responsibilities:
- Plan and run digital campaigns across Google Ads, Facebook, LinkedIn, YouTube, and other channels to drive traffic and lead generation.
- Promote mutual fund offerings, SIPs, educational content, and calculators through targeted digital strategies.
- Create, schedule, and monitor content for social media platforms to educate and engage followers on investment options and market trends.
- Optimize landing pages and digital content for SEO to increase organic traffic.
- Monitor website analytics, campaign performance, and lead funnels using tools like
- Google Analytics, CRM dashboards, and marketing automation platforms.
- Collaborate with content, compliance, and design teams to create investor-focused campaigns (including whitepapers, videos, blogs, and infographics).
- Execute email marketing campaigns for investor education, product updates, and event invitations (webinars, investment drives, etc.).
- Ensure all digital communication complies with SEBI guidelines and internal compliance requirements.
- Stay updated on trends in the financial industry and digital marketing best practices
Qualifications & Skills:
- Bachelor’s degree in Marketing, Finance, Business, or related field.
- 1–3 years of digital marketing experience, preferably in BFSI (Banking, Financial Services & Insurance).
- Good understanding of mutual funds, SIPs, and investor personas.
- Experience with Google Ads, Meta Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing tools (e.g., Mailchimp, Zoho Campaigns).
- Strong analytical skills to interpret data and optimize performance.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines.
- Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is an added advantage.
Preferred Experience:
- Prior work in a financial advisory, mutual fund distribution firm, or fintech company.
- Familiarity with CRM tools (e.g., LSQ ) and basic knowledge of HTML/CSS for website edits.
- Understanding of financial compliance and SEBI regulations related to digital marketing.
Key Skills :
Company Profile
Established in the year 1994, We have developed into one of the largest financial services and broking house in India within a short span of time. Today, we are the fastest growing financial service with 5 mega group companies under it. With diligent effort, acknowledged industry leadership, and experience, we have spread our trustworthy expertise all over the country with pan-India presence across more than 1784 outlets spread across 560 cities. With a smorgasbord of services across all verticals in finance, we offer you the perfect blend of financial services right from Equity Broking, Advisory Services that cover --- Management Services, Mutual Fund Investments, Insurance to exceptional Depository Services.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.