Marketing Manager

Job Description:

Position: Marketing Manager
Location: [Insert Location or "Remote"]
Experience: 2–4 years
Type: Full-time

Role Overview:

As the sole marketer at company, you will be responsible for the end-to-end ideation, planning, and execution of all marketing activities. If you're someone who thrives in a fast-paced environment, knows how to get things done, and can wear multiple hats—from strategy to execution—this role is for you.

Key Responsibilities:

• Marketing Strategy & Planning

  • Create and manage a monthly/quarterly marketing planner aligned with business goals.

  • Ideate marketing campaigns that resonate with our B2B audience.

• Content Creation & Execution

  • Write compelling content for social media, website, blogs, emailers, and more.

  • Own the publishing calendar and ensure consistent execution.

• Cross-functional Coordination

  • Work with our design team to get visual assets created.

  • Liaise with internal stakeholders to gather inputs and approvals.

• Platform Management

  • Handle end-to-end posting on LinkedIn, Instagram, Facebook, and other platforms.

  • Keep our website content updated and SEO-optimized.

  • Collaborate with developers or use CMS tools to implement content updates.

• Performance Tracking

  • Track campaign performance and suggest optimization strategies.

  • Stay on top of marketing trends and competitors.

Who You Are:

• A self-starter with a bias for action – you don’t wait for instructions, you create opportunities.

• Street-smart and resourceful – you can find solutions even with limited resources.

• Strong understanding of digital marketing basics – from content to SEO.

• Excellent communicator – both in writing and verbally.

• Comfortable juggling multiple tasks and wearing multiple hats.

• Proficient in tools like Canva, Google Analytics, basic SEO tools, and scheduling tools (e.g., Buffer, Hootsuite).

Good to Have:

• Basic knowledge of HTML/CMS platforms (WordPress, Webflow, etc.)

• Prior experience in a startup or solo marketing role.

• Familiarity with B2B SaaS or loyalty tech space.