Creative Manager

Job Description:

Responsibilities:
Creative Leadership & Team Management
 Lead and inspire a multidisciplinary creative team, including designers,
copywriters, and content strategists.
 Foster a collaborative and innovative environment that encourages creative
excellence and professional growth.
 Oversee the development of creative briefs, ensuring alignment with
marketing objectives and brand guidelines.
Campaign Development & Execution
 Conceptualize and execute integrated marketing campaigns that drive user
engagement and brand awareness.
 Ensure consistency in messaging and visual identity across all marketing
materials and platforms.
 Ensuring projects are completed on time and within budget.
Brand Strategy & Positioning
 Collaborate with the marketing team to define and refine the brand's voice,
tone, and visual identity.
 Monitor industry trends and competitor activities to inform creative strategies
and maintain a competitive edge.
 Develop and maintain brand guidelines to ensure consistency across all
touchpoints.
Cross-Functional Collaboration
 Work closely with product, technology, and sales teams to understand
business objectives and translate them into compelling creative solutions.
 Coordinate with external agencies and vendors to execute large-scale
campaigns and initiatives.
Performance Analysis & Optimization

 Analyse the effectiveness of creative campaigns using key performance
indicators (KPIs) and analytics tools.
 Provide actionable insights and recommendations to optimize future
campaigns and improve ROI.
Required Skills & Qualification:
 Bachelor’s degree in Graphic Design, Marketing, Communications, Fine
Arts, or a related field.
 Proven experience (typically 5+ years) in creative roles, with at least 2–3
years in a managerial or leadership position.
 Strong portfolio showcasing creative work across various media, including
digital, print, and video.
 Expertise in design tools (e.g., Adobe Creative Suite: Photoshop,
Illustrator, InDesign, After Effects) and project management tools
 Exceptional leadership and people management skills to inspire, mentor,
and motivate creative teams.
 Strong understanding of branding, marketing, and the ability to align
creative strategies with business goals.
 Excellent communication skills to clearly and persuasively present ideas to
creative teams and non-creative stakeholders.
 Ability to manage multiple projects and deadlines in a fast-paced,
deadline-driven environment.
 Strong attention to detail and commitment to delivering high-quality work.
 Strategic mindset with the ability to maintain a creative vision aligned with
business objectives.
 Up-to-date knowledge of digital marketing trends to create content
resonating with modern audiences.
 Experience collaborating with creative agencies, freelancers, and vendors.
 Problem-solving abilities, with a focus on generating innovative and
effective creative solutions.