Social media manager

Job Description:

Job Title: Social Media Manager

Location: varanasi 

Job Summary:

We are looking for a creative, detail-oriented, and results-driven Social Media Manager to join our team. The ideal candidate will be responsible for managing and growing our social media presence across multiple platforms, developing engaging content, and executing strategies to increase brand awareness, engagement, and customer loyalty.

Key Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with the company’s goals and objectives.
• Content Creation: Create and curate engaging, high-quality content (posts, images, videos, stories, etc.) for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Community Engagement: Monitor, engage, and respond to comments, messages, and mentions to foster positive relationships with followers and potential customers.
• Analytics and Reporting: Track, analyze, and report on social media performance using analytics tools (Google Analytics, Insights, etc.) to measure the success of campaigns and make data-driven decisions.
• Campaign Management: Plan, execute, and monitor social media campaigns to increase brand awareness, drive traffic, and generate leads or sales.
• Brand Consistency: Ensure that all social media content aligns with the brand’s voice, tone, and messaging guidelines.
• Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices to continuously improve content and engagement.
• Collaboration: Work closely with marketing, PR, and design teams to ensure consistency in messaging and creative assets across all channels.
• Influencer Outreach: Identify and collaborate with influencers or brand ambassadors to promote products or services on social media.

Qualifications:

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms and their respective audiences.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent communication, writing, and editing skills.
• Creative mindset with an eye for visual design and detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong knowledge of SEO, web traffic metrics, and content marketing strategies.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).