Digital Marketing Executive for Kolkata

Digital Marketing Executive

1 Nos.
96519
Full Time
1.0 Year(s) To 3.0 Year(s)
0.50 LPA TO 3.60 LPA
Marketing / Advertising / MR / PR
IT-Software/Software Services
Job Description:

Job Overview:
We are looking for a Digital Marketing Executive to help manage and optimize our digital
campaigns, focusing on Google Ads, Apple Search Ads, and app marketing strategies. You'll work
closely with our team to drive app installs, user engagement, and brand awareness.


Key Responsibilities:
 Manage and optimize campaigns on Google Ads and Apple Search Ads
 Conduct keyword research and write ad copy
 Monitor and analyze performance, driving ROI improvements
 Assist in app marketing strategies (ASO, user acquisition, retention)
 Use tools like Google Play Console, App Store Connect, Firebase Analytics
 Collaborate on A/B testing and campaign adjustments


Key Requirements:
 1-2 years of experience with Google Ads and Apple Search Ads
 Basic knowledge of app marketing and ASO
 Familiarity with tools like Google Analytics, Firebase, App Store Connect
 Strong analytical skills and attention to detail
 Ability to multitask in a fast-paced environment


Preferred:
 Certification in Google Ads, Apple Search Ads, or related digital marketing courses (preferred
but not mandatory)

Company Profile

--- --- is a great platform for children to learn --- bolster their ideas, imagination, --- creativity the play way. Our goal is to provide meaningful screen-time to millions of children all across the planet. We are the largest gaming company in the early years learning space in India. We are on a mission to change the way children experience technology by creating a safe space for them. We make quality content for children to play --- learn.

We are your child’s playful learning companion. Our 40+ award winning games have been an integral part of more than 200 Million families across 180 countries. We build games keeping children’s holistic development as the focal point.

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