Sales & Marketing

Job Description:

And this role is majorly depends on Paper printers, those who involved in Paper Packaging/Paper Printing

Paper Industry. Required.

Please find JD below.

The job purpose is to oversee and manage the sales and marketing activities related to packaging materials, targeting business-to-business (B2B) clients. The primary goal is to drive revenue growth, increase market share, and ensure customer satisfaction within the target market. Sales Area: PAN India Products: Metallized paper, board, PSL Films, PET & MetPet films Sales Capacity: Metallized Paper – 400 mt / Month : MetPet Films – 100 mt/Films : PSL – 20 mt/month.

New Business>

Development Identifying new business opportunities and developing strategic partnerships with key customers, distributors, and suppliers is crucial. To explore potential markets, negotiates contracts, and works on expanding the customer base to drive business growth. Number of new leads Conversion Rate Sales revenue Average deal size Customer acquisition cost.

Customer Relationship Management>

Key Accounts Management Building and maintaining strong relationships with key clients is essential. We have to ensures excellent customer service and addresses customer concerns promptly. To work closely with clients to understand their packaging needs, provide solutions, and propose value-added services. Customer retention rate. Customer Churn rate Average response time. Customer complaints.

Sales Strategy Development>

Responsible for developing and implementing effective sales strategies to achieve sales targets and objectives. This involves analyzing market trends, identifying potential customers, evaluating competition, and determining pricing and promotional strategies. Sales revenue Sales growth rate Sales conversion rate Sales pipeline value Sales forecasting

Market Research and Analysis>

Monitoring industry trends, competitor activities, and customer preferences is crucial for success. To conduct market research, analyzes data, and provides insights to guide sales and marketing strategies and identify opportunities for product improvement or expansion Competitors’ analysis Data accuracy and quality Market trends Market share Customer segmentation.

Sales Performance Evaluation >

To track and evaluate sales performance against targets, identifies areas for improvement, and implements corrective actions as needed. Analyze sales data, generate reports, and present findings to senior management. Sales target evaluation Sales revenue. Growth rate Sales activities matrix Customer retention Team collaboration.

Marketing and Promotions>

To oversees the development and execution of marketing campaigns and promotional activities to generate leads, increase brand awareness, and support sales efforts. This includes advertising, digital marketing, trade shows, and other marketing initiatives. Return on investment Lead generation Brand awareness Conversion rate.

Collaboration>

New Products Development & Trials>

Exhibitions & Trade>

Fairs To play a crucial role in exhibitions and trade fairs. Their primary objective is to engage with attendees, generate leads, and convert those leads into sales opportunities. No of leads generated Conversion of leads.

Debtors Management>

To play critical role in the release of payment as per client’s payment terms. Timely release of payments.