Web Site and Social media maintenance Executive

Job Description:

Job Summary:
We are seeking a creative and tech-savvy individual to join our team as a Web Page Maintenance and Social Media Handler. The ideal candidate will manage and update our online presence, ensuring that our website and social media platforms showcase our brand effectively. You will be responsible for maintaining the company’s website, posting engaging content on social media, tracking metrics, and driving online traffic to support sales growth.

Key Responsibilities:

Web Page Maintenance:

• Regularly update and maintain the company’s e-commerce website (product listings, banners, promotions, etc.).
• Ensure that the website is visually appealing, user-friendly, and aligned with the latest fashion trends.
• Troubleshoot and fix website issues (broken links, loading issues, etc.) promptly.
• Optimize the website for speed, SEO, and mobile responsiveness.
• Coordinate with the design and content teams for updates on product descriptions, prices, and new collections.
• Analyze website traffic and user behaviors to provide insights for improving user experience.
• Monitor inventory and ensure accurate product availability information online.

Social Media Handling:

• Manage and grow the company’s presence on social media platforms (Instagram, Facebook, Twitter, Pinterest, etc.).
• Develop, curate, and post engaging content, including images, videos, and blogs related to the apparel and fashion industry.
• Stay up-to-date on fashion trends and use this knowledge to create relevant and compelling content.
• Run paid advertising campaigns on social media to boost sales and brand awareness.
• Engage with followers, respond to comments/messages, and build a loyal online community.
• Collaborate with influencers and fashion bloggers for partnerships, shoutouts, and sponsored posts.
• Monitor social media metrics (followers, engagement rates, conversions) and report on performance.
• Stay informed about the latest social media trends, algorithm changes, and best practices.

Key Skills:

• Strong knowledge of website management platforms (e.g., Shopify, WordPress, Wix).
• Experience with basic HTML/CSS is a plus.
• Expertise in managing social media platforms (Instagram, Facebook, Pinterest, etc.).
• Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Good understanding of SEO, web design, and web traffic metrics.
• Knowledge of current fashion trends, especially in the apparel retail sector.
• Excellent written and verbal communication skills.
• Strong aesthetic sense and eye for detail (photography, image editing, etc.).

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Fashion, or related fields.
• Proven experience as a web page manager and/or social media handler.
• Experience in fashion or apparel retail is highly preferred.
• Proficiency in graphic design software (e.g., Canva, Photoshop) is a plus.
• Strong understanding of e-commerce trends and best practices.
• Ability to work independently and as part of a team.