SEO Technical

Job Description:

JOB DESCRIPTION

SEO

FUNCTIONAL,TECHNICAL,APPS,WEN DEVELOPMENT,AUTOMATION,DEPLOYING TEAM,GOOGLE APPS ETC 

WORK FROM HOME KOLKATA

Functional SEO focuses on optimizing a website in a way that improves its functionality and performance, rather than just targeting keywords for search engine rankings. Here are some key aspects of functional SEO:

1. User Experience (UX): Ensuring the website is easy to navigate, visually appealing, and provides a smooth user experience. This includes optimizing site speed, mobile responsiveness, and intuitive navigation.

2. Technical SEO: Addressing technical aspects such as site structure, internal linking, and schema markup. This helps search engines crawl and index the site effectively.

3. Page Speed: Improving load times by optimizing images, leveraging browser caching, and reducing server response times. Faster pages lead to better user experience and can positively impact search rankings.

4. Mobile Optimization: Ensuring the website performs well on mobile devices. This includes responsive design and testing mobile usability.

5. Accessibility: Making sure the site is accessible to all users, including those with disabilities. This involves using alt text for images, proper contrast ratios, and keyboard navigability.

6. Content Quality and Relevance: Providing valuable, relevant content that meets user needs. Content should be well-structured, easy to read, and address the user's search intent.

7. Security: Implementing HTTPS to ensure the site is secure. Security is a ranking factor and also helps build trust with users.

8. Analytics and Tracking: Using tools like Google Analytics and Search Console to monitor site performance, user behavior, and identify areas for improvement.

By focusing on these functional aspects, you're not only enhancing your website's SEO but also creating a better overall experience for your visitors.

Technical SEO involves optimizing your website’s infrastructure to improve its search engine rankings and enhance user experience. It focuses on elements that affect how search engines crawl and index your site, as well as how users interact with it. Here are some key components of technical SEO:

1. Site Structure and Crawlability

• XML Sitemap: Ensure you have an XML sitemap that helps search engines discover and index your pages. Submit it to Google Search Console and Bing Webmaster Tools.
• Robots.txt File: Use this file to control which pages search engines can crawl and index. Make sure it's configured properly to avoid blocking important content.
• URL Structure: Maintain a clear, logical URL structure. Use descriptive, keyword-rich URLs and avoid long, complex strings of numbers or symbols.

2. Site Speed and Performance

• Page Load Time: Optimize page load times by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
• Core Web Vitals: Focus on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to improve user experience.

3. Mobile Friendliness

• Responsive Design: Ensure your website is mobile-friendly by using a responsive design that adapts to various screen sizes and devices.
• Mobile Usability: Check for mobile usability issues, such as buttons that are too small or text that’s hard to read on mobile devices.

4. HTTPS and Security

• SSL Certificate: Implement HTTPS to secure your website. Search engines give preference to secure sites, and it also builds trust with users.
• Regular Security Updates: Keep your software, plugins, and themes up-to-date to protect against vulnerabilities.

5. Indexing and Rendering

• Canonical Tags: Use canonical tags to prevent duplicate content issues by indicating the preferred version of a page.
• Hreflang Tags: If you have multiple versions of a page for different languages or regions, use hreflang tags to ensure the correct version is served to users based on their language or location.
• Structured Data: Implement schema markup to help search engines understand the content and provide rich snippets in search results.

6. Internal Linking and Site Navigation

• Internal Links: Create a logical internal linking structure to help distribute page authority and guide users to related content.
• Breadcrumbs: Use breadcrumb navigation to improve site hierarchy and user experience.

7. Error Pages and Redirects

• 404 Errors: Customize 404 pages to provide a user-friendly experience when a page is not found. Include links to other relevant pages.
• 301 Redirects: Use 301 redirects to permanently redirect old or outdated URLs to new ones, preserving link equity and avoiding broken links.

8. Technical Audit and Monitoring

• Regular Audits: Perform regular technical SEO audits using tools like Google Search Console, Screaming Frog, or Sitebulb to identify and fix issues.
• Monitoring: Keep an eye on search engine performance, site errors, and crawling issues to quickly address any problems.

By focusing on these technical aspects, you can enhance your site’s ability to be crawled and indexed efficiently, improve user experience, and ultimately support better search engine rankings.