AM-Digital Marketing - Kolkata location

Job Description:

Job Description for AM-Digital Marketing:

• Research advertising trends & competitors’ pricing and products
• Develop digital strategy and execution including SEO/SEM, marketing database, email, social media, and advertising campaigns
• Collaborate with internal teams to create landing pages and optimize user experience Manage digital and creative agencies, collaborate closely as strategic partners leading to increase in web enquiries
• Making changes on the website based on web analytics there by ensuring Content management for web assets
• Implement email marketing campaigns
• Monitor social media and Google Analytics
• Develop projects to create content & monitor project status and budget
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• To be a constant social listener on all platforms and creating actionable intelligence for the marketing team.
• Keep constant social engagement with all relevant posts on all platforms enchasing brand positioning, brand health, and brand share
• Monitor performance of each marketing channel; identify and implement opportunities for improvement; test into new marketing channels - scale them if performance is in line with targets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Do all R&D as required for us to reach out to new markets.
• Scale campaigns to maximize ROI
• Acquire business intelligence on competition/competitors, along with their pricing, for our review and counter offers to prospects.
• Evaluate emerging technologies. Identify trends and insights, and optimize spend and performance based on the insights
• Provide thought leadership and perspective for adoption where appropriate
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Lead Generation

Desired Candidate Profile:

• Bachelor's Degree in Advertising or Marketing
• 3-4 years of experience in Marketing role
• 2-3 years of proven working experience in a similar role
• Having knowledge in content writing
• Must possess Excellent communication skills
• In depth knowledge of SEO
• Conversant with digital marketing terminologies with hands-on experience in all activities related to digital marketing
• Concept of coding in HTML and design can be an added advantage
• Innovative, go-getter, team player with a burning desire to learn

Perks and Benefits

• Health Insurance
• Accident Coverage
• Gratuity