PPC Manager
Job Description:
Job Location: Kolkata
Experience: 3 yrs+
PPC Manager Responsibilities include:
- Launching and optimizing PPC campaigns
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
Job brief
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g., dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements and skills
-
Proven experience as a PPC Manager Specialist
- Experience in data analysis and reporting
-
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Key Skills :
Company Profile
We are one of the leading primary --- producers in India, --- TMT Rebar and Structural ---. Guided by a philosophy to produce safe and sustainable ---, it is a pioneer in quality --- products, operating with cutting-edge technology in order to meet the stringent requirements of its reputed customers both in India and abroad.
Operating for over six decades and now an INR 25 billion group, we have emerged as a large, growing, competitive, and multi-product --- organization by delivering quality material through innovation, excellence, and dedication.
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- Interested candidates are requested to apply for this job.
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