Job Title: Digital Marketing Executive
Job Description:
- Develop and implement digital marketing strategies to drive online traffic to the company's website.
- Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook, and LinkedIn.
- Analyze key metrics and provide actionable insights to improve campaign performance and ROI.
- Collaborate with the content team to create engaging and SEO-friendly content for digital channels.
- Utilize email marketing tools to execute targeted email campaigns and newsletters.
- Monitor and enhance the company's presence on social media platforms to increase brand awareness and engagement.
- Stay updated with the latest trends and best practices in digital marketing and implement innovative ideas.
- Conduct market research and competitor analysis to identify opportunities for growth.
- Track and report on the effectiveness of digital marketing initiatives using analytics tools such as Google Analytics.
- Must have a minimum of 3 to 4 years of proven work experience in digital marketing roles.