DIGITAL MARKETING – Campaign Manager (ORM/ PAID)
Job Description:
Job Purpose –
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary
Job Responsibilities -
- You have a degree in Marketing, Business Administration or a related field.
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
- To develop, manage and optimise lead generation campaign and deliver leads as per business requirements ( cost, quality and target customers)
- You are a highly goal-oriented individual and have excellent communication skills.
- You are open-minded, curious and a strong problem solver
Key Skills :
Company Profile
Established in the year 1994, We have developed into one of the largest financial services and broking house in India within a short span of time. Today, we are the fastest growing financial service with 5 mega group companies under it. With diligent effort, acknowledged industry leadership, and experience, we have spread our trustworthy expertise all over the country with pan-India presence across more than 1784 outlets spread across 560 cities. With a smorgasbord of services across all verticals in finance, we offer you the perfect blend of financial services right from Equity Broking, Advisory Services that cover --- Management Services, Mutual Fund Investments, Insurance to exceptional Depository Services.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.