Media Buyer & Creative Strategist

Job Description:

Location: New Alipore, Kolkata

Work Type: In-House 

Experience Required: 1 to 2 years

Department: Advertising Reports To: Performance Marketing Executive

Job Description We help businesses grow through data-driven advertising on Meta and Google.

We are looking for a female Media Buyer and Creative Strategist to support our senior performance marketers and creative team.  In this role, you will run Meta Ads campaigns while also owning the creative thinking behind them, writing hooks and copy, scripting video ads, and briefing the design and video team. This is the right role for someone who thinks in ad angles, obsesses over what stops a scroll, and can read campaign data to decide what to test next.

Key Responsibilities

Creative Strategy -

Research competitor ads using Meta Ad Library and identify winning patterns

• Develop ad angles, hooks, and messaging frameworks per client and audience
• - Ideate primary text, headlines, and ad descriptions for Meta campaigns
• - Script short-form video ads  Reels, stories, and UGC-style formats
• - Brief designers and video editors with clear creative direction
• - Analyze creative performance data and iterate based on results
• - Maintain a swipe file of high-performing ad references across categories 
• Stay current with viral content trends and new ad formats Media Buying & Execution
• - Set up and launch Meta Ads campaigns under senior guidance
• - Monitor daily performance and flag issues early
• - Support A/B testing across creatives, audiences, and copy
• - Maintain clean naming conventions, tracking, and structure inside Ads Manager
• - Assist/learn with pixel setup, event tracking, and funnel verification
• - Prepare weekly performance summaries and creative reports
• - Coordinate with the design and video team for timely asset delivery
• - Document campaign learnings in the internal knowledge system
• Required Skills and Experience - 1 to 2 years of experience in creative marketing, Meta Ads, Google Ads or copywriting - Strong writing skills in English  punchy, persuasive, adaptable in tone - Basic to intermediate knowledge of Meta Ads Manager & Google Ads Manager - Good visual sense  ability to brief a designer or editor clearly - Ability to read campaign metrics (CTR, CPL, ROAS) and draw conclusions - Familiarity with Meta Ad Library and competitor research - Working knowledge of AI tools such as ChatGPT or Claude - Curious, fast learner, takes ownership of work Tools Used (not mandatory) - Meta Ads Manager - Meta Ad Library - Google Analytics 4 - Notion, Slack, Zoho - Canva, CapCut - ChatGPT / Claude - Google Sheets - Zapier, GHL (advantage) - Claude - GPT - Grok - Cluade code - Edits Qualifications - Education: Bachelor's degree in Marketing, Mass Communication, English, or related field - Portfolio: Any ad copy, scripts, or content samples  personal, freelance, or academic - Language: English (mandatory). Speaking is mandate - Social Presence: Any LinkedIn or online presence showing interest in marketing or content Top 3 Goals 1. Build a high-performing creative library across all active client accounts  angles tested, winners documented, briefs ready to reuse. 2. Support the senior media buyer in reducing creative turnaround time and keeping campaign execution tight. 3. Grow into an independent media buyer within 12 to 18 months, capable of owning client campaigns end to end.