Social Media Marketing

Job Description:

Job Title: Digital Marketing Executive

Location: Kolkata, West Bengal
Experience: 2–3 Years
Employment Type: Full-time, On-site

Job Description:

We are looking for a hands-on Digital Marketing Executive to improve online visibility, generate qualified leads, and strengthen the company's digital presence.

Key Responsibilities:

• Execute on-page, off-page, and local SEO activities.

• Conduct keyword research and optimize website content.

• Create and manage Google Ads campaigns.

• Run Facebook and Instagram advertising campaigns using Meta Ads Manager.

• Use AI-powered marketing tools for SEO, research, and campaign optimization.

• Monitor website performance using Google Analytics 4 and Google Search Console.

• Track campaign performance, advertising spend, cost per lead, and lead quality.

• Coordinate with the sales team to improve lead generation and conversion.

• Prepare regular digital marketing performance reports.

Required Skills:

• Practical experience in SEO and Google Ads.

• Hands-on experience with Meta Ads Manager.

• Knowledge of AI marketing tools, GA4, Google Search Console, and Google Tag Manager.

• Strong understanding of digital lead generation and performance marketing.

• Ability to execute campaigns independently and deliver measurable results.