Regional Head – OEM Sales for one of the leading plywood company- Bangalore/ Mumbai

Job Description:

Regional Head – OEM Sales

Reporting To: National Head – OEM Sales
Experience: 10–15 Years

Locations-RSM - OEM
1. RSM - Mumbai (Entire Maharashtra)
2. RSM - Bengaluru (Karnataka & Kerala)

Role Overview

Regional Head – OEM Sales will be responsible to lead and grow the OEM business across the assigned region along with developing the regional OEM business, acquiring and managing strategic OEM accounts, driving revenue and profitability, strengthening customer relationships and identifying new business opportunities. The incumbent will work closely with internal teams including Sales, Marketing, Product, Supply Chain, Finance and Manufacturing to ensure seamless execution and customer satisfaction.

Key Responsibilities

1. Regional Business Development
   • Own the OEM sales strategy and business growthfor the assigned region.
   • Drive revenue, volume, profitability and market share across the OEM segment.
   • Identify and develop new OEM accounts and business opportunities.
   • Build a strong regional sales pipeline and ensure achievement of business targets.
   • Identify emerging market opportunities, customer segments and applications for company's products.

2. OEM & Key Account Management

• Develop strong relationships with OEMs, manufacturers, furniture companies, modular furniture players, interior solution providers and large institutional customers.
• Manage strategic accounts and drive long-term business partnerships.
• Understand customer requirements and work with internal teams to develop appropriate product and commercial solutions.
• Lead commercial negotiations, annual business discussions and account development plans.
• Ensure high levels of customer engagement, retention and business continuity.

 3. Market & Competition Intelligence

• Track regional market trends, competitor activity, pricing, product developments and customer requirements.
• Develop insights on OEM industry dynamics and identify opportunities for company.
• Provide regular market intelligence and business recommendations to senior management.

4. Sales Planning & Execution

• Prepare regional sales plans, forecasts and account-wise growth strategies.
• Monitor sales performance against targets and take corrective actions where required.
• Ensure effective sales funnel management and accurate forecasting.
• Track key business metrics including revenue, volume, margins, collections and customer profitability.

6. Team Leadership

• Lead, mentor and develop the regional OEM sales team.
• Set clear targets and KPIs for the team and review performance regularly.
• Build a high-performance, customer-centric sales culture.
• Drive capability development and market knowledge within the team.

Key Performance Indicators

• Regional OEM revenue and volume growth
• Achievement of sales and profitability targets
• New OEM account acquisition
• Existing account growth and retention
• Sales pipeline and conversion
• Gross margin / contribution
• Collection and receivables management
• Customer satisfaction and service levels
• Market share and penetration

Candidate Profile

• 10–15 years of experiencein B2B / OEM / Institutional / Key Account Sales.
• Experience in building and managing OEM relationshipsis strongly preferred.
• Candidates from plywood, laminates, MDF, furniture, modular furniture, building materials, interiors, hardware or allied industrieswould be relevant.
• Strong understanding of regional markets and B2B sales cycles.
• Proven track record of achieving revenue and business growth targets.
• Strong commercial acumen with the ability to understand pricing, margins, negotiations and profitability.
• Excellent relationship management and negotiation skills.
• Strong analytical and problem-solving capabilities.
• Ability to work cross-functionally and influence stakeholders.
• Experience in leading and developing sales teams.

Age Bracket – 45 years max