Sales Head

Job Description:

Job Description – National Sales Head Experience: 8–13 Years Location: Delhi Employment Type: Full-Time

About the Role We are looking for an entrepreneurial and execution-oriented National Sales Head who can lead our national sales function across electric two-wheelers and three-wheelers. This role goes far beyond achieving monthly sales numbers. We are looking for someone who can build dealer confidence, develop markets, improve retail sales, recruit and mentor high-performing sales teams, create robust sales processes, and establish as a preferred EV brand across India. The ideal candidate has successfully worked in organizations where sales are driven through market creation, dealer relationships, customer acquisition, and strong execution—not merely by the pull of an established brand. We would prefer candidates from Electric Vehicles, Automotive, Batteries, Lubricants, Tyres, Auto Components, FMCG Distribution, Agricultural Equipment, or other dealer/distributor-led businesses where creating demand is a core responsibility. Candidates currently working with very large automotive brands where products largely sell because of brand pull may not be the right fit for this role. The Sales Head will work closely with the CEO, Marketing, Product, Service, Finance, Supply Chain and Dealer Development teams to drive sustainable business growth. Key Responsibilities Business Growth & Sales Strategy • Develop and execute the company's national sales strategy. • Drive annual, quarterly and monthly revenue growth. • Prepare sales forecasts and business plans. • Build scalable sales processes across regions. • Develop market expansion strategies for existing and new territories. • Ensure achievement of retail as well as wholesale sales targets. Dealer Network Development • Expand the dealer network across strategic markets. • Identify high-potential dealer partners. • Improve dealer profitability and business sustainability. • Develop dealer engagement and performance improvement programs. • Create dealer incentive schemes. • Strengthen dealer relationships through regular interaction. Retail Sales Excellence • Improve dealership walk-ins and retail conversion. • Work closely with dealers to improve enquiry management. • Identify bottlenecks affecting retail performance. • Monitor market-wise sales productivity. • Increase customer acquisition through local market activation. Team Leadership • Build, mentor and develop Regional Sales Managers and Area Sales Managers. • Create a high-performance sales culture. • Conduct performance reviews. • Develop training programs. • Drive accountability across the sales organization. Market Development • Identify emerging opportunities across India. • Study competition and pricing. • Recommend market-specific strategies. • Develop city-wise business plans. • Increase market share. Cross Functional Collaboration Work closely with: • Marketing • Product Development • Customer Service • Supply Chain • Finance • Dealer Development to ensure alignment between business objectives and customer expectations. Sales Analytics & Performance • Develop sales dashboards and MIS. • Monitor KPIs. • Analyse sales trends. • Improve forecast accuracy. • Review dealer productivity. • Improve conversion ratios. • Drive profitability. Ideal Background Experience in one or more of the following industries: • Electric Vehicles • Automobile • Batteries • Lubricants • Tyres • Auto Components • Farm Equipment • Consumer Durables • Building Materials • Industrial Distribution Candidates from companies that have built successful dealer-led businesses through execution and market development will be preferred. Skills & Competencies Working familiarity with: • National Sales Management • Dealer Network Development • Channel Sales • Retail Sales • Distribution Strategy • Territory Expansion • Sales Forecasting • Business Planning • Dealer Profitability • Customer Acquisition • Team Leadership • Sales Analytics • Negotiation • Commercial Acumen • CRM & Sales MIS Leadership Attributes We value leaders who: • Think like business owners. • Build businesses rather than merely manage territories. • Enjoy creating new markets. • Lead from the front. • Take ownership of outcomes. • Are highly data-driven while remaining customer-focused. • Build long-term dealer relationships. • Thrive in high-growth, entrepreneurial environments. What Success Looks Like • Significant increase in retail sales across India. • Strong dealer satisfaction and profitability. • Expansion of 's dealer network into new markets. • Consistent achievement of sales targets. • Higher dealer productivity. • Better enquiry-to-retail conversion. • Improved market share. • High-performing regional sales teams. • Accurate forecasting and robust sales processes. • Strong collaboration between Sales, Marketing and Service. • Sustainable and profitable business growth. Reporting CEO