Lead Generation Executive for one of the laeding UPVC door & windows manufacturing company- Kolkata

Job Description:

Job Title: Lead Generation Executive
Location:Kasba, Kolkata (Office-Based)
Salary: negotiable based on qualifications, relevant experience, and overall suitability.
Experience Required:3–5 Years
Employment Type:Full-Time

About the Role
We are looking for an experienced and highly organized Lead Generation Executive to manage and qualify inbound enquiries generated through various digital and trade plaƞorms. The ideal candidate will be responsible for interacƟng with prospecƟve customers
and fabrication partners, understanding their requirements, qualifying leads, and ensuring tmely handover to the sales team.
The role requires strong communicaƟon skills, excellent follow-up capabilities, and a disciplined approach to maintaining lead records and tracking enquiry progress through the sales cycle.

Key Responsibilities
Lead Qualification & Initial Customer Interaction
 Handle inbound enquiries received through IndiaMART, TradeIndia, company website, social media platforms, WhatsApp, Google Ads, LinkedIn, Facebook, Instagram, and other lead generation channels.
 Contact prospects promptly through phone calls, email, WhatsApp, or other communication channels.
 Understand customer requirements and assess the quality and seriousness of each enquiry.
 Categorize and qualify leads before assigning them to the appropriate sales representative.

Fabrication Partner Development

 Engage with potenƟal fabrication partners across India. 

 Understand their business profile, manufacturing capabilities, and interest in partnering with the company.
 Qualify suitable fabrication partners and forward opportunities to the business development team.
 Maintain an updated database of potential and active fabrication partners.

Project Enquiry Management
 Interact with architects, builders, contractors, homeowners, consultants, and project stakeholders regarding UPVC window and door requirements.
 Gather complete project information, including location, project stage, quantity requirements, timelines, and decision-makers.
 Ensure complete and accurate lead informaƟon is provided to the sales team.

Lead Tracking & Follow-Up Monitoring
 Maintain detailed records of all enquiries in Excel and other reporting systems.
 Track every lead aŌer handover to the sales team.
 Monitor:
o Number of follow-ups conducted
o Current enquiry status
o Conversion outcome
o Lost enquiry reasons
o Expected closure timelines
 Coordinate regularly with sales personnel to update enquiry progress.
Reporting & Data Management
 Prepare daily, weekly, and monthly lead reports.
 Track lead source performance and conversion raƟos.
 Maintain lead databases with high accuracy.
 IdenƟfy trends and provide feedback on lead quality and customer requirements.
 Support future migration to CRM soŌware when implemented.

Required Qualifications
 Graduate in any discipline.
 Degree or diploma in MarkeƟng, Business Administration, Sales, or related fields preferred.
 Minimum 3–5 years of experience in lead generation, inside sales, customer support, telemarketing, or business development.

Mandatory Skills
Communication Skills
 Excellent spoken and wriƩen English (Mandatory).
 Fluent Hindi (Mandatory).
 Fluent Bengali (Mandatory).
 Strong telephone communicaƟon and customer interaction skills.
Technical Skills
 Proficient in Microsoft Excel.
 Good knowledge of MS Word and Outlook.
 Comfortable working with online lead management plaƞorms.
 Ability to maintain and analyze lead data and reports.

Professional Skills
 Lead qualification and enquiry management.
 Strong follow-up and coordination skills.
 Attention to detail.
 Time management.
 Customer-focused approach.
 Ability to handle multiple enquiries simultaneously.
 Problem-solving mindset.
Key Performance Indicators (KPIs)
The performance of the Lead Generation Executive will be evaluated based on:
 Lead response time.

 Number of qualified leads generated.
 Number of meeƟngs/opportunities created for the sales team.
 Lead-to-sale conversion ratio.
 Accuracy of lead records and reporƟng.
 Follow-up tracking effectiveness.
 Lead source performance analysis.
 Sales team feedback on lead quality.

Preferred Industry Experience
Candidates with experience in any of the following industries will be preferred:
 UPVC Windows & Doors
 Building Materials
 Construction Products
 Architectural Products
 Interior & Exterior Solutions
 Industrial Products
 B2B Sales & MarkeƟng
Career Growth
Lead Generation Executive → Senior Lead Generation Executive → Inside Sales Executive →Business Development Executive → Business Development Manager

Why Join Us?
 Opportunity to work with a growing brand in the UPVC window and door systems industry.
 Exposure to nationwide dealer and fabrication partner development.
 Career growth opportunities in sales and business development.
 Professional and performance-driven work environment.