General Manager (Export Sales – BOPP Films)

Job Description:

Job Description – General Manager (Export Sales – BOPP Films)

Position Title: DGM /GM – Export Sales (BOPP Films)

Location: India (Corporate Office - Delhi) with international travel

Salary & Experience- Negotiable; Minimum 12 years in same industry.

Reporting To: Director

Role Purpose

To lead and scale the global export business of BOPP films by driving revenue growth, margin optimization, market

expansion, and customer partnerships, while ensuring strategic positioning across key international markets.

Key Responsibilities

1. Business Growth & Revenue Delivery

 Own and deliver export sales targets (volume & value) across regions (Middle East, Africa, Europe, LATAM, etc.)

 Drive market share expansion in existing geographies and develop new international markets

 Build and execute annual export sales strategy and GTM plans

 Ensure profitable growth, not just volume-driven sales

2. Customer & Market Development

 Develop and manage relationships with key global customers, converters, distributors, and channel partners

 Identify high-potential customers and strategic accounts

 Lead contract negotiations, pricing discussions, and long-term agreements

 Capture and translate market intelligence (pricing, demand trends, competition) into strategy

3. Product & Portfolio Management

 Drive sales of specialty and value-added BOPP grades

 Collaborate with technical and production teams to align product mix with market demand

 Identify new product opportunities based on global trends

4. Pricing & Margin Management

 Define region-wise pricing strategy based on:

o Raw material trends (PP resin)

o Freight and logistics cost

o Competitive landscape

 Ensure margin protection and contribution optimization

 Monitor discounting discipline and credit exposure

5. Supply Chain & Execution Excellence

 Coordinate with planning, production, and logistics teams to ensure:

o Timely order execution

o Optimal inventory utilization

o On-time dispatch and delivery

 Manage export documentation, compliance, and shipping processes

6. Team Leadership & Capability Building

 Lead and mentor export sales team and regional managers

 Drive a performance-driven culture with clear KPIs

 Build capabilities in negotiation, market development, and account management

7. Strategic Planning & Business Intelligence

 Prepare monthly, quarterly, and annual export business plans

 Track global demand-supply trends in BOPP industry

 Benchmark against competitors (pricing, capacity, positioning)

 Present insights and recommendations to senior leadership

Key Performance Indicators (KPIs)

 

 Export Sales Volume (MT) vs target

 Export Revenue & Contribution Margin

 Market-wise growth (%)

 New customer acquisition (No. & revenue)

 Share of specialty / value-added products

 Order fulfillment & on-time delivery (%)

 Debtor days / credit control

 Customer retention & satisfaction

Desired Candidate Profile

Experience

 12–18+ years in BOPP / flexible packaging / polymer industry

 Strong exposure to international markets & export sales

 Proven track record in handling large export portfolios

Functional Expertise

 Deep understanding of:

o BOPP film grades & applications

o Global packaging industry dynamics

o Export logistics, documentation & trade regulations

 Strong capability in:

o Commercial negotiation

o Pricing strategy

o Market development

Leadership & Behavioral Competencies

 Strategic thinker with strong execution focus

 High ownership & accountability mindset

 Strong stakeholder management (internal & external)

 Ability to work in volatile, price-sensitive markets

 Data-driven decision-making approach

Education

 MBA (Sales/Marketing/International Business) preferred

 Engineering background (preferred but not mandatory)

Key Success Factors

 Ability to balance volume vs margin

 Strong global customer network

 Speed in market response and decision-making

 Capability to anticipate demand cycles and pricing shifts

 Alignment with operations & supply chain

Why This Role is Critical

This role directly impacts:

 Top-line growth (exports share)

 Profitability (better realization in global markets)

 Global brand positioning of the company

One-Line Summary for Hiring

We are looking for a commercially sharp, globally experienced leader who can scale export business, protect margins, and

build long-term international customer partnerships in the BOPP films segment.