Area Sales Manager

Job Description:

Key Responsibilities

1. Sales Leadership & Strategy

   • Drive sales of John Deere construction equipment (excavators, backhoes, loaders, etc.) in a defined territory. 

   • Work with dealers/distributors: coordinate with them to push JD products, plan promotions, and deliver technical training.

   • Implement strategic sales initiatives and align with company targets. 

   • Use incentive programs and sales promotions to hit targets. 

2. Dealer Training and Support

   • Arrange product and application training for dealer sales teams. 

   • Act as product expert: help dealers understand JD’s construction products, their usage, and advantages. 

   • Support sales process with technical knowledge and customer-facing support.

3. Customer & Market Management

   • Build and maintain relationships with key construction customers (contractors, rental companies, heavy-equipment buyers).

   • Monitor the market: gather customer feedback, track competitor products, and recommend new product strategies.

   • Attend and support construction and industry events in the territory.

4. Field Sales & Reporting

   • Regular travel: visit dealers and customers, sometimes up to 75% travel is required. 

   • Prepare sales forecasts, territory business plans, and performance reports.

   • Work cross-functionally: coordinate with product, marketing, service, and operations teams.

5. Team Management (if Senior Role)

   • Mentor or manage junior sales staff (e.g., Territory Sales Managers). 

   • Provide leadership to sales teams, set targets, and ensure team achieves KPI.

Required Skills & Experience

• Experience in construction or off-road equipment sales or marketing. 

• Strong understanding of heavy construction machines (excavators, loaders, attachments).

• Experience working with a dealer network is often required. 

• Business acumen: able to design and implement sales strategies.

• Excellent communication and negotiation skills.

• Proficiency in MS Office (Excel, PowerPoint, Word) for reporting and presentations.

• Flexibility: willingness to travel frequently for customer/dealer meetings.