Marketing Manager

Job Description:

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute marketing plans and campaigns for lab products, instruments, and diagnostic services.

• Conduct market analysis to identify trends, competitors, and customer needs.

• Support new product launches and promotional events.

2. Branding & Communication

• Create and manage marketing materials such as brochures, presentations, digital content, and advertisements.

• Coordinate with design and media teams for social media, website, and online marketing activities.

• Maintain consistent branding across all communication channels.

3. Sales Support

• Collaborate with the sales team to develop marketing tools and campaigns that generate qualified leads.

• Assist in customer relationship management and post-marketing follow-up activities.

• Participate in product demonstrations, trade shows, scientific exhibitions, and conferences.

4. Market Research & Analysis

• Collect and analyze market intelligence on competitors, pricing, and emerging technologies.

• Prepare reports on marketing performance and suggest improvements.

5. Training & Technical Support

• Coordinate with the technical department to ensure product knowledge and training for internal teams.

• Provide marketing insights for product positioning and development.