Content Writer

Job Description:

Job Description & Responsibilities:

We are looking for a creative and strategic Content Writer with a strong background in the BFSI or NBFC domain to join our growing team. The ideal candidate will be responsible for producing high-quality, SEO-friendly, and brand-aligned content across various digital and print platforms. This role requires a strong command over language, attention to detail, and the ability to adapt writing style across formats and audiences.

Key Responsibilities:

1. Write simple yet effective copy aligned with business and communication goals.
2. Develop compelling content in various formats — Social media, annual report, articles, blogs, infographics, case studies, PDFs, scripts, etc.
3. Proofread and edit all digital content to ensure quality, clarity, and accuracy.
4. Analyze content performance metrics and improvise content strategies accordingly.
5. Collaborate with cross-functional teams to ensure consistent messaging across all platforms.
6. Draft scripts for marketing and product videos or advertisements.
7. Work closely with product managers and internal stakeholders to define content needs.
8. Ensure all online content meets corporate brand standards and compliance requirements.
9. Help develop content guidelines, tone, and messaging strategies.
10. Write content optimized for SEO — both on-page and off-page.
11. Partner with internal writers to ideate and refine content approaches across channels.
12. Use web analytics and user behavior insights to shape content strategies.
13. Contribute creative ideas for ongoing marketing campaigns and promotions.

• Desired Candidate Profile:

1.  MBA, Bachelor’s degree in English, Journalism, Communications, or related field.
2.  3 to 6 years of content writing experience, preferably in the NBFC/BFSI/Stock Broking domain.
3.  Exceptional command of the English language with strong grammar and writing skills.
4.  Creative mindset with the ability to simplify complex financial concepts for diverse audiences.
5.  Deep understanding of digital content trends and SEO techniques.
6.  Strong research, editing, and proofreading skills.
7.  Experience working with CMS platforms such as WordPress.
8.  Comfortable working under tight deadlines with strong attention to detail.
9.  A portfolio of published work (required).
10.  Good interpersonal and collaboration skills.