Marketing Lead
Job Description:
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to increase brand awareness and drive user acquisition.
- Lead digital marketing campaigns across Meta, Google Ads, YouTube, influencer networks, and email marketing.
- Own and execute App Store Optimization (ASO) efforts including keyword research, metadata optimization, A/B testing, and localization.
- Collaborate with product, design, and development teams to align marketing campaigns with app updates and feature rollouts.
- Conduct market and competitor research to identify trends, user behavior, and new opportunities.
- Build and manage performance dashboards and provide weekly/monthly campaign reports and insights.
- Plan and execute events, partnerships, and offline activities to promote the brand.
- Identify and pursue institutional partnerships and global business opportunities.
- Manage marketing budgets efficiently and optimize campaigns to achieve ROI targets.
- Stay updated with industry trends, user acquisition strategies, and evolving ASO techniques.
- Open to travel Pan India for events, research, and stakeholder engagement.
Required Qualifications
**Bachelor’s degree in Marketing, Business, Communications, or a related field.
**Minimum 5 years of experience in marketing, preferably in the gaming, kids content, or mobile app industry.
**Proven experience in app marketing and user acquisition across Google Play and App Store.
**In-depth understanding of digital marketing, ASO tools (e.g., App Store Connect, Google Play Console, Sensor Tower, App Annie), and performance metrics.
**Strong analytical skills and ability to make data-driven decisions.
**Excellent communication and team collaboration abilities.
**Experience in handling creative content, social media campaigns, and influencer outreach.
**Passionate about early childhood learning and digital education tools.
Preferred Skills (Good to Have)
Experience in institutional sales or working with schools/educational partners.
Knowledge of ASO, localization strategies, and market segmentation.
Familiarity with Looker or other data visualization platforms.
Company Profile
--- --- is a great platform for children to learn --- bolster their ideas, imagination, --- creativity the play way. Our goal is to provide meaningful screen-time to millions of children all across the planet. We are the largest gaming company in the early years learning space in India. We are on a mission to change the way children experience technology by creating a safe space for them. We make quality content for children to play --- learn.
We are your child’s playful learning companion. Our 40+ award winning games have been an integral part of more than 200 Million families across 180 countries. We build games keeping children’s holistic development as the focal point.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.