Marketing Lead

Marketing Lead

1 Nos.
114145
Full Time
5.0 Year(s) To 8.0 Year(s)
8.00 LPA TO 10.00 LPA
Marketing / Advertising / MR / PR
Education/Teaching/Training/E-Learning/EdTech
Job Description:

Key Responsibilities:

 

  1. Develop and execute comprehensive marketing strategies to increase brand awareness and drive user acquisition.

 

  1. Lead digital marketing campaigns across Meta, Google Ads, YouTube, influencer networks, and email marketing.

 

  1. Own and execute App Store Optimization (ASO) efforts including keyword research, metadata optimization, A/B testing, and localization.

 

  1. Collaborate with product, design, and development teams to align marketing campaigns with app updates and feature rollouts.

 

  1. Conduct market and competitor research to identify trends, user behavior, and new opportunities.

 

  1. Build and manage performance dashboards and provide weekly/monthly campaign reports and insights.

 

  1. Plan and execute events, partnerships, and offline activities to promote the brand.

 

  1. Identify and pursue institutional partnerships and global business opportunities.

 

  1. Manage marketing budgets efficiently and optimize campaigns to achieve ROI targets.

 

  1. Stay updated with industry trends, user acquisition strategies, and evolving ASO techniques.

 

  1. Open to travel Pan India for events, research, and stakeholder engagement.

 

 

Required Qualifications

 

**Bachelor’s degree in Marketing, Business, Communications, or a related field.

 

**Minimum 5 years of experience in marketing, preferably in the gaming, kids content, or mobile app industry.

 

**Proven experience in app marketing and user acquisition across Google Play and App Store.

 

**In-depth understanding of digital marketing, ASO tools (e.g., App Store Connect, Google Play Console, Sensor Tower, App Annie), and performance metrics.

 

**Strong analytical skills and ability to make data-driven decisions.

 

**Excellent communication and team collaboration abilities.

 

**Experience in handling creative content, social media campaigns, and influencer outreach.

 

**Passionate about early childhood learning and digital education tools.

 

 

Preferred Skills (Good to Have)

Experience in institutional sales or working with schools/educational partners.

 

Knowledge of ASO, localization strategies, and market segmentation.

 

Familiarity with Looker or other data visualization platforms.

Company Profile

--- --- is a great platform for children to learn --- bolster their ideas, imagination, --- creativity the play way. Our goal is to provide meaningful screen-time to millions of children all across the planet. We are the largest gaming company in the early years learning space in India. We are on a mission to change the way children experience technology by creating a safe space for them. We make quality content for children to play --- learn.

We are your child’s playful learning companion. Our 40+ award winning games have been an integral part of more than 200 Million families across 180 countries. We build games keeping children’s holistic development as the focal point.

Apply Now

  • Interested candidates are requested to apply for this job.
  • Recruiters will evaluate your candidature and will get in touch with you.

Similar Jobs