Reginonal marketing/sales head of pesticide

Job Description:

Job Title: Regional Marketing/Sales Head – Pesticides

Department: Sales & Marketing

candidates based out of kolkata are preferred for the job who have experience and have worked in the field for a long time ..

Job Objective:

To lead and manage regional sales and marketing operations for the pesticide business, drive revenue growth, strengthen brand presence, and ensure sustainable market expansion across the assigned geography.

Key Responsibilities:

1. Sales Strategy & Execution

• Develop and implement region-specific sales plans aligned with national objectives.

• Drive sales targets across product lines (insecticides, herbicides, fungicides, etc.).

• Monitor sales performance, market share, and growth against competitors.

2. Marketing Leadership

• Lead regional marketing campaigns, farmer outreach programs, and product positioning efforts.

• Organize demonstrations, field days, and training programs to promote awareness and usage.

• Localize national branding initiatives for regional impact.

3. Channel & Distribution Management

• Appoint and manage distributors, dealers, and sub-dealers.

• Optimize distribution networks for product availability and last-mile delivery.

• Track distributor performance and resolve supply chain bottlenecks.

4. Team Management

• Lead and mentor a team of Area Sales Managers (ASMs), Territory Sales Executives (TSEs), and field agronomists.

• Define clear KPIs, conduct regular reviews, and build team capabilities.

5. Market Intelligence & Product Feedback

• Conduct market surveys, competitor analysis, and gather farmer insights.

• Provide feedback to R&D and product teams for improvement and innovation.

6. Budgeting & Planning

• Prepare annual regional sales budgets and control marketing spend.

• Ensure ROI on marketing activities and promotions.

Educational Qualifications:

• B.Sc./M.Sc. in Agriculture or Agri-Business Management

• MBA in Marketing or equivalent is preferred

Experience Required:

• 8–15 years in sales & marketing of agrochemicals or pesticides

• Minimum 3–5 years in a regional leadership role

Key Skills & Competencies:

• Deep understanding of crop protection products and farming practices

• Strong leadership and team management abilities

• Excellent negotiation and relationship-building skills

• Analytical, strategic thinking, and result orientation

• Willingness to travel extensively within the region