Performance Marketing Manager

Job Description:

Position Overview

We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns
across multiple channels, focusing on driving measurable growth and optimizing return on investment
(ROI). The ideal candidate will excel in developing data-driven strategies, managing high-performing
campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require
expertise in analytics, budget management, and customer journey optimization while ensuring alignment
with the company’s overall marketing goals.

Key Responsibilities

1. Campaign Strategy & Planning
Design and execute multi-channel performance marketing strategies across platforms such as
Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic advertising.
Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC), Return
on Ad Spend (ROAS), conversion rates, and engagement metrics.
Plan campaigns tailored to the target audience, optimizing reach and relevance throughout the
customer funnel.
2. Paid Media Management
Manage and allocate budgets efficiently, ensuring maximum return on investment and adherence
to campaign objectives.
Conduct audience segmentation, keyword research, and competitor analysis to inform campaign
strategies.
Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and
improve conversions.
3. Analytics & Optimization
Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and
other relevant platforms.
Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess campaign
effectiveness.
Continuously A/B test ad creatives, messaging, and landing pages to optimize performance and
maximize ROI.
4. Customer Journey & Funnel Optimization
Map and analyze the digital customer journey to identify opportunities for improvement across
touchpoints.
Develop and implement strategies for driving traffic and conversions at every stage of the funnel,
from awareness to purchase.
5. Collaboration & Creativity
Collaborate with creative, content, and sales teams to ensure that ads and landing pages align with
the brand’s tone, message, and overall marketing objectives.
Work closely with external vendors and partners, including advertising platforms and affiliate
networks, to maximize campaign performance.
6. Reporting & Insights

Provide regular performance reports with actionable insights and data-driven recommendations for
campaign improvement.
Use data to inform decision-making and contribute to long-term marketing strategies.
7. Market & Audience Insights
Conduct market research and competitor analysis to understand trends and identify growth
opportunities.
Leverage insights to expand target audiences and refine campaign strategies.
8. Compliance & Best Practices
Ensure all campaigns comply with industry regulations, data privacy laws, and platform
guidelines.
Stay up-to-date with emerging trends and best practices in performance marketing and digital

Skills & Expertise
Advanced proficiency in tools like Google Analytics, Meta Business Suite, Google Ads Manager,
and other marketing automation platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Experience in budget management and high ROI campaign execution.
Excellent understanding of customer journey mapping and funnel optimization.
Familiarity with A/B testing, retargeting, and audience segmentation.