Performance Marketing Specialist

Job Description:

Department: Marketing

Job Summary:

We are seeking a data-driven and creative Performance Marketing Specialist to managea nd optimize our digital advertising campaigns across paid media channels. The idealc andidate will have a deep understanding of performance marketing strategies, platforms likeG oogle Ads, Meta (Facebook/Instagram), and other demand generation tools to drivem easurable growth and ROI.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across channels such

as Google Ads, Facebook/Instagram, LinkedIn, YouTube, and programmatic

platforms.

• Manage budgets and allocate spend across channels to maximize performance and

ROI.

• Analyze campaign performance, create reports, and provide actionable insights.

• Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies.

• Collaborate with content and design teams to develop high-performing ad creatives

and landing pages.

• Monitor and evaluate trends in digital marketing and recommend new strategies.

• Set up tracking, UTM parameters, and work closely with the tech/analytics team to

ensure proper attribution and performance analysis.

• Stay up-to-date with industry best practices, new tools, and emerging platforms.

Key Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in performance/digital marketing with hands-on campaign

management.

• Strong understanding of Google Ads, Meta Ads Manager, and other PPC platforms.

• Experience with analytics tools like Google Analytics (GA4), Google Tag Manager,

Data Studio, etc.

• Excellent analytical skills and a love for numbers and metrics.

• Experience in e-commerce or B2C/B2B performance marketing is a plus.

• Certifications in Google Ads, Meta Blueprint, or similar are a plus.

Preferred Skills:

• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Mailchimp).

• Basic understanding of SEO and content marketing.

• Knowledge of remarketing, audience segmentation, and funn